Tijana Kovačević

May 9, 2025

6 min

From Etsy to empire: how women are starting businesses from their bedrooms

Got an idea you can’t stop thinking about?  
Do you find yourself daydreaming about starting something of your own, only to feel held back by a lack of money, time, or confidence?  
This is a story about how a single room can become your starting point for something bigger. If you're one of the many women dreaming of running your own business, here you’ll find inspiration, practical advice, and real-life examples to help you get started.

Our Bedroom – Where Dreams

Begin
In the quiet comfort of our own room, new ideas start to form.
We all share one desire – to be our own boss.
That room becomes the birthplace of your first thought, product, social media post either your first message.
Your bedroom transforms into an office, a warehouse, and a wellspring of creativity.

What matters most is that you discover yourself and pursue something you truly love. With enough passion, effort, hard work, and enthusiasm – your dreams can become your reality.
Women who start businesses from their bedrooms often begin with a small budget and big dreams. That’s the beauty of it – anything is possible if you want it enough.

From Etsy to Empire

You don’t need the most expensive equipment or high-end tech – what you need is a clear idea and a desire to succeed.
The first step is getting to know yourself and identifying what excites you. Write your ideas down. Depending on the type of business you want to start, create a profile on the appropriate platforms and start sharing your content.

Once you know who your audience is and believe in what you're offering, people will start to recognize and connect with it.
It might all begin in your bedroom, but your vision should be much greater. As your business grows, so does your network – and eventually, your workplace expands beyond the room it started in. That’s when it’s essential to stay creative and enthusiastic, making the most of every opportunity that comes your way.

You might not succeed right away – and that’s completely okay. Success takes time, persistence, and every small step forward you take. Don’t give up when things get quiet. You’ll probably question if what you’re doing makes sense – but trust that it does. The results will come, just not overnight.

Building a Brand from the Bedroom


Take Serbian blogger Zorana Jovanović, better known as Zorannah, as an example. She started in her bedroom, filming her first videos as a hobby. As more people began following her work, her popularity grew. Eventually, she made her YouTube channel, posting videos more regularly.
Today, she’s a successful and accomplished woman, with hundreds of thousands of followers across her social media platforms.
Her journey can serve as inspiration for anyone unsure of where to begin.

Don’t wait for the perfect moment – start with what you have.
And remember – every great business once started as just an idea.