Milica Konstantinović

November 10, 2024

12 min read

How confidence became a superpower for women entrepreneurs

There was a day when entrepreneurship belonged to the loudest in the room - people who entered boldly, with piercing views and not a trace of uncertainty. A world that seemed to be occupied by only a certain kind of person: the resolute, indefatigable, always confident. But in the past decade, something has shifted. Entrepreneurship is no longer one-color and one-tone. It's becoming richer, truer - and women are walking in with a silent, but unshatterable strength.

Not because the roads were easier for us. Not because someone presented open arms to us. But because we - women - have discovered a superpower. Self-confidence.

Not the kind you learn from textbooks. Not the kind from stages and magazine covers. But the genuine kind - the kind that's forged in quiet. When nobody's looking. When you're by yourself, with your fears, questions, worries. The kind that's conceived in moments when all the voices in your head tell you you're not good enough - and still you take the leap.

For me, self-confidence doesn't come when we know absolutely everything. Self-confidence comes in the decision to try, when we really don't know that much. It's born in those moments of doubt when we think: "Who am I to try to do this?" And the answer isn't the arrogant "I know everything." - but rather the humble "I'll go, and see." And this is enough to get us started.

It's there that self-assurance starts to develop - not a blast, but a steady, quiet fire.

We don't walk into rooms with the idea that we own them. We walk in hoping to earn the right to be there. And we stay. We learn. And, ultimately - we become those who lead.

Confidence is not loud. It isn't always charming. Sometimes it's soft-spoken, reserved, hardly perceptible. But it is present - in the woman who sits at her desk making bracelets at midnight as her kids sleep. In the girl who presents her idea with a quivering voice. In the woman who searched YouTube on how to open Excel, and next week already has her first bill.

It's in all the tiny beginnings that no one can celebrate - but that, with time, become something big.

Most of us did not grow up with the vision that one day we would be leaders. We didn't have guides, mentors, or markers. We learned a lot on our own. And we had to unlearn more - that we don't have to be so loud. That we have to be humble. That failure is marked by mistakes.

Self-confidence changes this story.

Because the moment we start thinking, even slightly, that we're worth it, there's a change. We don't just sit around waiting to be seen. Space has been created by the internet. Now we make on our own terms, present ourselves on our own terms. We build small worlds of will, imagination, and truth.

The first like. The first message. The first sale. The first thank you. A person says, "Thank you. I really needed this." Then self-confidence no longer whispers. It starts talking. And it expands.

Women are revolutionizing the world today. Not because they're never sure - but because they've come to understand that doubt won't keep them from going. That's the entrepreneurial spirit of today: believing in your own voice, even when it trembles. Faith not in perfection, but in potential.

Self-confidence isn't being fearless. It's being afraid, but going anyway. You get that failure can occur - and yet, you still go. Because you think it's worth it.

And when fear creeps up - as it will, for all of us - self-confidence does not depart. It tightens into a fist. And says, "Not ready? Sorry, not a choice. Go anyway."

Because when a woman believes in herself - nothing gets in her way.